![]() ![]() ![]() Piracy has likely long been a feature of the open seas, following the earliest trade routes of the Aegean and Mediterranean. It's a fascinating discussion on the efficiency and power that good branding can deliver, but it overlooks the ways in which the power of the symbol as we recognize it draws in part in the acceptance and manipulation of the image by others. A 2011 article in The New York Times hails the ominous design as a magnificent exercise in collective hybrid branding, noting that economics drove pirates to adopt a version of this particular symbol to facilitate their intent to plunder. The "pirate brand" has long been tied to the skull and crossbones-the Jolly Roger-as a symbol of terror on the high seas. ![]()
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